BW IN-DEPTH ON-DEMAND SPECIAL REPORT

Trends Shaping the Year Ahead

Due to the coronavirus disease 2019 (COVID-19) pandemic, the previous year has brought a lot of disruptions across sectors — from how consumers purchase and get their goods to
how offices conduct work. Several of these shifts are expected to stick and continue this year as businesses slowly recover from the pandemic’s impacts.

In the first week of 2021, Kevin Sneader and Shubham Singhal, partners at global management consulting firm McKinsey & Company, spotted the trends that
businesses should brace for in the ‘next normal.’“2021 is a year

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